Company: Locomotive is a company that offers solutions for the construction sector by making 3D images and movies. Clients included large companies with operations in Brazil and the USA like Moura Dubeux, Primeland Real Estate Development and Odebrecht.
My position: Marketing Manager
I dedicated myself for 2 years to the creation of a product called “meeting machine for the real estate market” following the concept of MVP that was introduced by Eric Ries in the book The Lean startup and following the principles shared by Aaron Ross in the book Predictable Revenue. The result was that this product started to generate sales for construction clients and this product remains active for the past years, even with my departure to Ireland.
Product Details:
The average time for the process to sell a house is 6 months. It means that it is a very complex sale.Therefore the development strategy must follow all the steps of this process. In this market the flow begins in the understanding of the project, then interviewing the brokers and clients, after that has to be done a digital marketing plan aligned with all available strategies in order to launch the project. For this process, me and my team created scripts for calls, emails, chat and whatsapp to qualify the leads. We also generated a support material containing the different parts of the process that each professional would be responsible for. We kept the training meeting monthly, to improve and personalise the process, to meet all necessities of the company and its clients.
For example: A company had a low number of leads by phone compared with another company. Realizing and analysing the issue, we created a “rescue” system’s lead. Utilizing the correct analyses and strategy, we could make sure that the leads were adjusted and growing.
This is the sale’s report of a client from northeast of Brazil:
These are some clients that had used the product and increased the sales:
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