About

I was born and raised in northeastern Brazil where I went through challenges that only those who are women, black, poor and born in that region of the country can understand. 

However I had the privilege of a family full of love that invested in my education and in my comfort so that I had a better future.

Before becoming a marketer I was a history student at a public university in Brazil. In university I was involved in the student union. There I started teaching children and teenagers. I loved this but I came to realise that this was not the path I wanted to follow.

Finding Marketing was not love at first sight. Everything was very different from my old bubble and I didn’t feel that I would be good in this area. However I decided to do it and do my best. I was determined to follow this path without looking back. This was the biggest and best decision I have made in my career.

My first contact with Digital marketing was with leads generation in 2013. Since then I have never stopped. I had been in every single role inside a digital marketing agency: customer service, sales, designer, copywriter, project manager and marketing manager.

A breakthrough moment for my career was in a role where I had responsibility for managing people and processes. I loved this role and felt that I was thriving. I invested heavily in succeeding in this area  One of the training that I am very proud to have done was Dale Carnegie (the world’s leading leadership training, a global company with over 100 years of experience, I highly recommend it!) After the Dale Carnegie course, I began a new chapter in my life. I decided that I would develop a marketing project focused on results and I found my purpose which is to impact women’s lives in marketing with the exchange of knowledge and management of goals.

Whatever I do, I try to do my best, I try to make a difference. I have achieved great sales results, reformulation of sectors and organizations, training and hiring great professionals inside the marketing and sales area. From this I have learned invaluable lessons. 

This path led me to teach digital marketing for a post degree class at the Laureate Education (a network of universities in Latin America and the USA) 

That is the end of the chapter, but not the end of my story. I have since moved to Europe,to live and to develop my career, expanding my knowledge and facing a new challenge. Nowadays I work in an Irish company developing marketing strategies and supporting the sales team to increase their revenue.