To led to over €90,000 worth of revenue

Company: Sooner Than Later (an Irish company that works with direct email, distribution, printing in large scale and corporate hampers for more than 35 years)

For 2020’s Christmas campaign we wanted to do something different, so after thinking, I had a great idea and shared it with the management. I presented the idea of using a different communication strategy to the director and commercial manager, based on custom scripts, using organic posts and ads on LinkedIn. At first there was a bit of skepticism, as it was something new, but later when the scope of my publications was reverted to price and visibility for the product and the company, everyone in the company adhered to the proposed actions. 

We created a product called “The Giving box”, that is a corporate gift box for companies to send to their employees. Based on the growing demand for “Local Shop Ireland” and “just buy Irish” we used finest items made by Irish companies to the product and for every gift box sold we donate 7% of our revenue to LauraLynn’s charity.

With this strategy we attracted some new clients to the company and one of these clients was Accenture, in addition to that, together we managed to get more than €90,000 in revenue for Sooner Than Later.

Google data below: