Customer: Stada Hotels
Agency: Locomotive Creative Group
Period and place: 2019 in Brazil
PPC especialist: Thiago Tenório
With a huge “boom” from airbnb, the marketing manager from Stada Hotels shared with me how worried he was regarding the decreasing sales. For this reason, I advised him to make an analysis comparing his reports against other hotels. I did it using SemTush and auditing Stada’s website. Then, I advised to act with a specific ads plan, with different steps of launching, optimization and development investing always a specific budget every month.
What we have achieved:
The average sales results for Stada hotels were almost zero for their website. After me and my team had begun the new strategy, this scenario changed.
We reformulated the website, as it was slow and there were not qualified CTA`s, the changes included also the support from an IT team and a writing team to adjust the copyright.
The reports from April show the success of each adjustment done.
Clicks: The number of clicks in April, compared with March, indicate a great improvement and more attraction of customers.
Costs X return: From february to april, we increased 50% of return of invested amount, and it was possible after long analysis on Google analytics, personalised management and improvement of website and ads.
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